When Activision-Blizzard launched Skylanders: Spyro’s Adventure in 2011, there were a lot of questions about its chances of success. A hybrid toy/video game based on an aging franchise? Would people be interested?
The answer, of course, was yes. Skylanders has been a hit for toy companies and Activision alike. A really, really big hit, as life to date sales have now topped $500 million, reports Activision.