MMO devs will lose the fight against content churn, says SOE’s Smedley

Sony smedleyOnline Entertainment has become largely pseudonymous with the free-to-play movement, offering triple-A titles like PlanetSide 2 for no cost from day one, and converting legacy games like EverQuest to the model.

It’s fairly seamless these days, but when Smedley and his team decided to embrace free-to-play, it was a big leap of faith.

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