The launch of the Xbox 360 and PlayStation 3 ushered in more than the era of high-definition gaming: it also introduced us to the $60 video game.
For many gamers, it was a hard pill to swallow – and while people managed to choke it down, they warily looked ahead, fearful that next generation systems would bring another price bump with them.
Technically, they didn’t. $60 is still the going price for PlayStation 4 and Xbox One games. But emboldened by the success of in-app purchases in the mobile world, some publishers are trying to convince players to pay more in a different sort of way.