The (Uncertain) Future of Advertising in an IOE World

For IOE-advertisingthe advertising and marketing industries, the Internet of Everything can’t come soon enough.

As details about our personal lives become more public, businesses will be better able to narrowly target ads and offers, boosting their bottom lines in the process. That sort of openness might raise concerns for some people, though. After all, the marketing world already knows an awful lot about our online habits. Do we want to share our offline ones with it as well?