Amazon’s interest in the video game world is taking a huge step forward with Monday’s $970 million deal to buy game streaming service Twitch Interactive.
The all-cash deal, which came out of the blue after months of unconfirmed reports that Google’s YouTube unit was about to buy the company, will give Amazon an extraordinarily popular streaming video arm—one that could actually rival YouTube. It also continues the company’s ongoing efforts to assume a significant role in the gaming industry.