How I tracked down those elusive, trophy craft beer “whales”

I jester-king-encendiabagged my first trophy beer completely by accident. It was Westbrook Brewing Company’s Mexican Cake – an annual release that has historically seen people flock from out of state to line up hours before the Charleston, SC brewery opens. This year, seemingly in an effort to avoid that sort of mayhem, the company released the beer with no fanfare, catching many fans off guard.

While some (well, many actually) raged in the online forums – and others shouted triumphantly about finding it in their city – I happened to notice a small sign at my local Total Wine store, acknowledging they had a small amount in stock – one bottle per customer. I grabbed it quickly – with no wait. Less than an hour later, the store had sold out.

Read more at Fortune.com

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