Eleven years ago, Ted Owen had a dream: to persuade the Olympic planning committee in Beijing that video games belonged in the 2008 Games. The skepticism was overwhelming. And despite the best efforts of the founder of the Global Gaming League, the Olympics came and went without a game controller in sight.
Today, that dream doesn’t seem so far-fetched. Several major networks, including ESPN, NBC and TBS, regularly air eSports programming. And the organizers of the Asian Games, a pan-continental multi-sport event held every four years, have confirmed eSports as a demonstration event in 2018. At the 2022 Games in Hangzhou, China, it will have full medal status.
Read more at Variety: Traditional Media Grabs for the ESports Control