“Gentlemen, start your engines,” rang the familiar refrain. And on cue, Dale Earnhardt Jr., Kyle Busch, and other drivers all got ready to race. Only instead of firing up their cars at the Dixie Vodka 400 in Miami, the NASCAR drivers practiced social distancing and were nowhere near one another—or their cars, for that matter.
Instead, the eNASCAR iRacing Pro Series, which aired live on Fox Sports 1 on March 22, was a multiplayer e-sports competition. The drivers, in essence, were playing a NASCAR video game (though one a bit more polished than home users play). No rubber? No road? No problem. More than 900,000 viewers tuned in to the televised races, regardless.
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