While Wednesday’s announcement that Activision-Blizzard was pulling the plug on “Guitar Hero” might have turned heads in the gaming world, it was the company’s other announcement that might have bigger repercussions for investors.

As it cancelled games and the long-standing franchise, the publisher also announced plans to double down in the digital space and increase its focus on the lucrative “Call of Duty” franchise, two steps analysts say could significantly raise the company’s margins.

Read more at CNBC.com