Video Game Sales: ‘Halo’ to the Rescue?

If all goes according to plan, the video game industry could see its first positive sales growth since March in September—but in a year that has been filled with disappointing results, game publishers and developers know any plan is tentative at best.

Analysts expect software sales to be up slightly in September, largely on the strength of Microsoft’s “Halo: Reach,” which took in $200 million in its first 24 hours. No one is expecting a blowout month, though. Wedbush Securities is forecasting a rise of just 2.4 percent compared to last year’s $649 million.

Read more at CNBC.com