Mitt Romney aide Eric Fehrnstrom’s offhand comment likening his boss’ presidential campaign to an Etch A Sketch is being referred to as a “disaster” among political pundits.

Romney’s opponents are taunting the candidate openly, with Rick Santorum tweeting a photo of himself playing with the toy and Newt Gingrich bringing one out at a rally.  It’s ballooned into an internet meme, and the makers of Etch A Sketch are seeing sales skyrocket.

Read more at Yahoo! Games