While 3D TV is getting the lion’s share of the media spotlight these days, consumers are showing considerably more interest in Internet-enabled sets, according to new research from iSuppli.

Global shipments of IETVs (TVs with built-in Internet capability) will hit 27.7 million this year, says analyst Riddhi Patel. That’s nearly seven times the number of 3D sets expected to ship – and a 125 percent increase over the 2009 numbers.

Read more at Variety’s Technotainment blog