Ubisoft’s Laurent Detoc On The Fight Against Innovation

[Ubisoft’s North American executive director Laurent Detoc talks with Gamasutra editor at large Chris Morris about Rocksmith‘s lukewarm reception, and says, “As much as [gamers] claim they want innovation, they don’t.”]

Gamers, as a species, clamor for innovation. While there’s nothing wrong with the existing genres of gameplay, it’s always nice (in theory, at least) to try something new. But all too often, when players get their hands on that something new, they rip it to shreds in forums and lambaste it publicly.

In fairness, that criticism is sometimes warranted. EA’s Majestic, for example, was a fascinating idea that started strong but never entirely found its footing. Sometimes that criticism – and the poor sales that accompany it – sentences something that could have evolved into a welcomed gameplay style to a premature death.

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