Private equity’s new target industry: Sex toys

The Jimmyjanegrowth of adult novelties is starting to turn heads in private equity.

Diamond Products, a portfolio company of New York’s Brookstone Partners, has acquired high-end sex toy manufacturer Jimmyjane. The companies did not disclose the amount of the all-cash deal.

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Adult Toys are All the Buzz at Wal-Mart and CVS

Only 100388822-tojan-sex-toys-mainstream-getty.240x160a couple years ago, anyone in search of adult novelties had to brave the local porn store or hop online and hope the packaging was discreet. But times have changed – and quickly.

Today, you’re just as likely to find a vibrator at your local drug store, local mall or Wal-Mart. And they’re likely to become even more prevalent in the years to come.

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