Gamasutra’s Chris Morris speaks to Michael Marchetti, senior vice president of EA’s casual gaming site Pogo.com about how he intends to “build the base of new players” to add to its 1.5 million active subscribers.

To the outside world, Pogo.com has always seemed like the redheaded stepchild of Electronic Arts. Bought nine years ago, there’s nothing flashy about the site and its core audience isn’t likely to buy a lot of other EA games – well, until the next Simsexpansion pack comes around, anyway.

It’s a consistent moneymaker, however; one that has generally been left to fend for itself. And it’s done quite well. As recently as 2007, in fact, it was handily beating Facebook in terms of time spent by users, according to Compete.com. But the industry is changing fast – and now Pogo.com is being asked to step up its game.

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