Consumer electronics: The App effect

The advent of the app era has certainly changed how people view their phones, but its real impact has been less on telecommunications – and more on the electronics industry. 

A new study by Deloitte, released today, finds that mobile apps actually aren’t a key driver on smartphone sales, but they do play a big role in people’s decision-making when they’re looking for something like a gaming console or GPS.

Read more at Variety’s Technotainment blog