As part of its earnings call yesterday, Activision noted that the franchise has crossed $2 billion in worldwide sales – a mark no series put out by an independent publisher has ever hit that quickly. But that was just the first of the records.
Swap Force, the latest installment in Activision’s enormously successful toy/game hybrid, is the franchise’s highest-rated game to date, charming even critics who normally scoff at family-friendly titles.
The concept — marry action figures with video games — was largely untested, and while the company bean counters were cautiously optimistic about the prospects for such a hybrid, there were no guarantees. But the developers had already started a countdown.