Just days after announcing a slew of alliances with cable channels and services, Microsoft is adding Ultimate Fighting Championship events to its growing roster of non-gaming programming.

Starting Dec. 1, Xbox 360 users will be able to order pay-per-view events as well as access a library of live and on-demand content. The first pay-per-view will be the company’s UFC 140 event on Dec. 10.

Read more at Variety’s Technotainment blog