Virtual horse nets Blizzard potential $3.5 million (or more) – in 24 hours

When Blizzard Entertainment put the “Celestian Steed” mount up for sale in its “World of Warcraft” store Thursday, it was quite clear: The virtual horse wouldn’t give players any new abilities; it would only give them a new way to get around the game world. And the speed would depend on their character’s skill level.

Users didn’t care. Within four hours, the queue to buy one was 80,000 people long. Before the day was out, the queue numbered over 140,000 – with an average wait time of seven hours. The virtual pet carried a price tag of $25 – meaning Blizzard could earn more than $3.5 million in less than a day via microtransactions.

Read more at Variety’s The Cut Scene.