Has GameStop Gone Mad?
Game publishers and game retailers have, at best, an uneasy relationship – so what happens when one becomes the other? It’s a growing question that should make for some interesting times in the years ahead.
Valve Software kicked off the hybrid developer/distributor model in 2003 with Steam, and it wasn’t long before Electronic Arts and Activision followed suit with their own online stores, giving them more control of (and higher margins from) the sale of their games and in-game content. Microsoft and Sony, meanwhile, straddle the fence with the storefronts that are built into the Xbox 360 and PS3.