Nintendo cuts prices – but why?

Nintendo has announced plans to shave $20 off the price of two versions of its best selling video game system – the Nintendo DS. Effective Sept. 12, the DSi will drop from $170 to $150 and the DSi XL will move from $190 to $170. 

The move follows price cuts in several other regions, but the timing could raise a few questions. We’ve got three theories as to why Nintendo decided to make the move now.

Read more at Variety’s Technotainment blog

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