Dreamworks brings MegaMind to Farmville

In-game advertising is hardly a rare thing. And film/game tie-ins are pretty frequent as well – but Dreamworks and Zynga are taking things a step further on Nov. 4.

For the first time, a studio will promote its newest film in a social networking game when “Megamind” comes to the insanely popular “Farmville”.

Read more at Variety’s Technotainment blog

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