While the media has had a field day trying to convince people that the table market is being fought on a hardware front, it’s not. Ultimately, it’s the end user experience that makes the difference on whether someone enjoys the product.

Apple, to date, has had a vastly superior interface that – along with its headstart in the market – has allowed it to own a commanding share of the space. Android tablets, meanwhile, have all been built upon an interface that was never meant for devices other than phones. Today, Google changed that.

Read more at Variety’s Technotainment blog