With its next generation portable system looming, Sony is giving the PSP one last moment in the spotlight. Effective this Sunday, the company will cut the retail price of its portable gaming system by $40, from $170 to $130.

The move not only lets Sony access a new audience with the PSP, it lets the company get out in front of the launch of the Nintendo 3DS, which will hit shelves on March 27.

Read more at Yahoo! Games