When Nintendo’s global president Satoru Iwata rocked this year’s Game Developers Conference with his controversial comments about developers of social and mobile games, there were a lot of questions. Was the company showing fear? Was it being too rigid in its thinking? Was Iwata actually right on the money?

A few people, though, were asking a more practical question: If the company felt this new breed of garage developers (like Rovio in its early days or Tiny Wings developer Andreas Illiger) were undervaluing their games, why not establish an opportunity for them to sell to the Nintendo audience at higher prices?

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