Roku player hits brick and mortar

Roku has been something of a trailblazer in the cord-cutting world, but it has had a relatively small following since it has historically only been sold online. That’s about to change.

Starting today, Best Buy customers are able to purchase the Roku XD in stores. So are shoppers at BJ’s Wholesale club, Fry’s Electronics and Radio Shack.

Read more at Variety’s Technotainment blog