Interview: Redbox Ramps Up Game Rental Business

There’s nothing new about video rental chains mixing video games in with the latest Harry Potter film on their shelves. The practice has historically helped supplement dwindling income from film rentals as companies like Netflix shifted the paradigm.

But now, starting in June, Redbox is getting into the game rental business — and it’s a different story than before.

Read more at Gamasutra

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