The Money Making Game #8: The Sony Situation
We certainly have no problem getting caught up in the fun of playing games, but the people who create them have their pocketbooks to worry about, too. In this column, finance expert and GameSpy contributor Chris Morris guides you through the tricky corridors the gaming industry’s financial side, touching on big-time business decisions and how they matter to the common gamer.
Sony’s not in an enviable position these days. New data breaches are still coming to light after an unprecedented cyber-attack on the company’s online systems. Personal information for over 100 million user accounts is in the hands of possible identity thieves. And the company, after a seemingly endless series of public relations disasters, announced recently that it frankly didn’t know when the PlayStation Network would be fully operational once again — though it was hoping to achieve that by the end of May. Ultimately, this rollercoaster ride from hell has to come to an end. And believe it or not, that’s when the real hard work begins.
Certainly, rebuilding a complex network from the ground up and uncovering the carefully concealed tracks of a sophisticated hacker (or group of hackers) isn’t easy, but it’s goal-driven work that Sony has some semblance of control over. When it comes to repairing its reputation and restoring people’s faith in the company, Sony will encounter a flood of external factors — some fair, some unfair.