The Money Making Game #9: The Winners and Losers of E3 Expo 2011

We certainly have no problem getting caught up in the fun of playing games, but the people who create them have their pocketbooks to worry about, too. In this column, finance expert and GameSpy contributor Chris Morris guides you through the tricky corridors the gaming industry’s financial side, touching on big-time business decisions and how they matter to the common gamer.

At this point, we’ve all heard a lot of talk about who and what “won the show” at E3 Expo 2011 earlier this month. It is, in fact, one of the most common questions attendees ask each other. But in the big picture, it’s a question that’s a little shortsighted.

The video game industry is undergoing such a seismic shift these days (in terms of its fundamental business model), that focusing on a single company or title doesn’t give anyone an adequate look into the future. A hit game is nice, but long-term, publishers need to have a broader plan — and they need to have that on display.

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