Does Transmedia Work?
In June, the Syfy Channel and THQ debuted “Red Faction: Origins,” a television movie that not only received decent reviews, but was also the test pilot for a potential series. Days later, the latest game in the series – “Red Faction: Armageddon” – landed on store shelves.
Just shy of two months after that, though, all talk the TV series had stopped and THQ had put the game franchise on ice. And that death knell called into question the effectiveness of the transmedia movement.