Zynga will participate in E3 for the first time. But instead of using the media-saturated event to showcase its titles, Zynga’s there with another goal in mind: capturing the eye of some of the industry’s best talent.

“It was an easy decision,” says Rob Dyer, vice president of partner publishing at Zynga. “We have a number of potential partners who will be there. … We did this very purposefully. We knew when we signed up for the space we would have launched Zynga Partners and would have Zynga.com up and running.

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