For theater owners (and studios), cell phones and tablets are the enemy today, distracting, and often angering, filmgoers. But a contingent of entertainment industry executives sees potential in the second screen inside movie theaters — and says it won’t be long before cinema chains agree.

“Cinemas have changed over the years, from being privately owned one-off, one-screen affairs to multiplexes owned by major corporations,” says Peter Wilson, director of High Definition and Digital Cinema. “They’re a bean counter-led business, where every square centimeter has to make money.”

Read more at Daily Variety