The history of mobile television has been rocky at best. While the allure of streaming live network programming to viewers over their handheld devices is undeniable, delivering that content in ways that don’t abrogate rights agreements and can somehow be monetized has proven mercurial. Loudly trumpeted efforts have fallen short, victims of poor design decisions, overpriced services and/or confusion about the target audience.

While the idea of watching television on a 3.5″ screen might not make sense to anyone in their mid-30s or older, mobile TV is a logical extension of how Generation Me has grown up with entertainment. It’s also a way for broadcasters to reclaim some of the younger viewers who increasingly spend free time multitasking with their handheld devices and may be staying away from TV sets entirely.

Read more at Weekly Variety