Gaming Industry’s Latest Idea: Free Games

Since kixeyethe days of the Atari 2600, the video game industry has stuck to the same formula: Consumers buy console hardware, then purchase each game separately ā€“ at prices ranging from $20 in the 1970s to $60 today.

But the changing nature of the industry has made some question that model. Increasingly, players are balking at the high price of titles, opening the door for the mobile market to grow. That sort of defection isn’t especially surprising with casual players (who have always tended to chase bargains) — but with core players beginning to rethink their buying habits, the industry is being forced to evolve.


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