Frank Gibeau, president of EA’s Games Labels division, says the updated version of the proprietary graphics engine will be one of the centerpieces of the company’s push into the next generation of console games.
Starting today, Call of Duty: Black Ops II will let players pick up small items such as extra loadout slots and gun personalization packs for prices ranging from $1 to $5.
Since the days of the Atari 2600, the video game industry has stuck to the same formula: Consumers buy console hardware, then purchase each game separately – at prices ranging from $20 in the 1970s to $60 today.
But the changing nature of the industry has made some question that model. Increasingly, players are balking at the high price of titles, opening the door for the mobile market to grow. That sort of defection isn’t especially surprising with casual players (who have always tended to chase bargains) — but with core players beginning to rethink their buying habits, the industry is being forced to evolve.
Electronic Arts has a broader vision for the concept, however, and it’s not exactly thrilling gamers.