Why taking on Sony, Microsoft isn’t child’s play
The console was a crowdfunding sensation. Having raised $8.6 million on Kickstarter in late 2012, its success attracted the notice of noted venture capitalists (Kleiner Perkins was among the firms that took part in a subsequent $15 million fundraising). With its $99 price tag, the Android system seemed poised to shake up the hierarchy of the console world. And that’s why it was one of two gaming companies named to CNBC’s 2013 Disruptor 50 list.