Historically a company that focused on the film industry, Technicolor is increasingly turning its attention to working directly with the audience.

But over-the-top services? Videogames? Children’s storytelling apps? Those aren’t the sort of thing the Technicolor brand has traditionally been associated with. Nonetheless, company execs say as consumers spend their leisure time with a wider variety of diversions, Technicolor wants to be with them.

Read more at Variety