Gunmakers’ big bet on women pays off

Guns Gunsandwomenhave long been a man’s world. But as growth in the firearm industry slows down, gunmakers are increasingly focusing on women to boost sales—and that bet is starting to pay off.

The number of women in the U.S. who practiced target shooting at gun ranges jumped 60 percent, to 5.4 million, between 2001 and 2013, according to the National Shooting Sports Foundation (NSSF), an industry trade group.

Read more at CNBC.com

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