Gunmakers’ big bet on women pays off

Guns Gunsandwomenhave long been a man’s world. But as growth in the firearm industry slows down, gunmakers are increasingly focusing on women to boost sales—and that bet is starting to pay off.

The number of women in the U.S. who practiced target shooting at gun ranges jumped 60 percent, to 5.4 million, between 2001 and 2013, according to the National Shooting Sports Foundation (NSSF), an industry trade group.

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Hot firearms from the 2015 SHOT Show

If SHOTShowGunsyou’re an ardent supporter of the Second Amendment, Las Vegas is the place to be this week. The annual Shooting, Hunting, Outdoor Trade Show—better known as the SHOT Show—is the launching pad for a plethora of new firearms and firearm accessories.

And after a few years where innovation in the industry was de-emphasized to focus on meeting backorders on existing models, firearm manufacturers are now ready to stretch a few creative muscles. Here’s what turned our heads—and what we heard other showgoers buzzing about.

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