Tapped in: Craft breweries usher in a beer can revival

Eighty LYONS, COLO. - September 24, 2003 - Dale Katechis , left, owner, and Brian Lutz , brewmaster, hold freshly canned six-packs of Dale's Pale Ale  in the brew house of Oskar Blues Brewery  in Lyons, CO Wednesday afternoon, 9/24/03. Packagingyears ago, the beer industry had a breakthrough. The Gottfried Krueger brewery in Richmond, Va, working with the American Can Co., was the first beer maker to put beer in a can—and it was an immediate and overwhelming success.

These days, cans are less associated with fine beer—and generally thought of as the container of choice for brands like Bud Light and Pabst Blue Ribbon. But as craft breweries expand their footprint and distribution boundaries, the can is making a comeback.

Read more at Fortune.com

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