‘Modern Warfare 3′ sets day-one entertainment record

It’s a three-peat.

Modern Warfare 3, the latest installment in Activision’s juggernaut shooter franchise, has set a new entertainment industry record for the biggest product launch of all time, selling 6.5 million copies in the U.S. and U.K. in its first 24 hours and earning $400 million in the process.

Read more at Yahoo! Games