The past three installments of the game have set consecutive entertainment-industry sales records at their launch. And even after the holiday season ended, they’ve led the sales pack for at least the first few months of the following year — but not this year.
James Cameron’s “Avatar” was the previous record holder for a property to hit the $1 billion sales mark. It took a day longer than the action/shooter video game to achieve that, however. (“Black Ops,” the previous game in the “Call of Duty” series, took six weeks to hit the number.)
Activision’s action shooter has set a new standard for the entertainment industry, earning more than $775 million in five days, beating all gaming, theatrical and book sell-through totals. The previous record, not surprisingly, was last year’s “Black Ops” installment of the Call of Duty franchise, which took in $650 million.
Modern Warfare 3, the latest installment in Activision’s juggernaut shooter franchise, has set a new entertainment industry record for the biggest product launch of all time, selling 6.5 million copies in the U.S. and U.K. in its first 24 hours and earning $400 million in the process.
Activision reports “Modern Warfare 3” sold 6.5 million copies in the U.S. and U.K. in its first 24 hours on shelves, earning $400 million. That tops last year’s $360 million haul from the series’ “Black Ops” installment and the $310 million earned by 2009’s “Modern Warfare 2.”