When Conan O’Brien and NBC parted ways in early 2010, the talk show host had a lot of suitors. Most were the usual suspects – Fox, Comedy Central, HBO… but when word leaked out that Microsoft was interested, it caught a few people off guard.

Reports at the time said the company was considering launching its own programming channel for the Xbox 360 – and was interested in lassoing O’Brien as the tentpole. Neither party ever talked about the discussions publicly – or even confirmed them – but last month at CES, Jeff Ross, executive producer of “Conan” finally gave some details during the “Hollywood Creative Masters” Super Session.

Read more at Variety’s Technotainment blog