[Gamasutra editor-at-large Chris Morris looks at how initial releases in game franchises are extending across film, books, action figures and beyond, talking to THQ’s Danny Bilson about the just-announcedHomefront prequel novel and why the “fiercely competitive” market demands that extra transmedia step.]

The video game industry, if you haven’t noticed, isn’t just about games any more.

Sure they’re important, but for many publishers, they’re the hub of a broader entertainment property.

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