EA’s Bernard Kim on taking The Simpsons freemium

EA social and mobile vice president Bernard Kim explains to Gamasutra why America’s most treasured dysfunctional family just might give the company the Smurfs’ Village its portfolio lacks.

When a franchise has aired 500 different episodes on television (and that’s not counting the three years it ran as a series of shorts) and 24 separate video games, figuring out the next move can be tricky.

A big console game is a risk for a licensed property these days. A $2 or $5 iOS game might make an initial splash, but its sustainability is questionable given the constant flood of new titles. But freemium? That’s something The Simpsons hasn’t tried before.

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