When a franchise has aired 500 different episodes on television (and that’s not counting the three years it ran as a series of shorts) and 24 separate video games, figuring out the next move can be tricky.
A big console game is a risk for a licensed property these days. A $2 or $5 iOS game might make an initial splash, but its sustainability is questionable given the constant flood of new titles. But freemium? That’s something The Simpsons hasn’t tried before.