Make no mistake, THQ as we’ve known it is no more. The name might live on — and many of the games that were in the pipeline will likely make it to market. But even if that entity eventually proves to be a major force in the video game publishing industry at some point in the future, it won’t be THQ that succeeds. It will be its offspring.
When a franchise has aired 500 different episodes on television (and that’s not counting the three years it ran as a series of shorts) and 24 separate video games, figuring out the next move can be tricky.
A big console game is a risk for a licensed property these days. A $2 or $5 iOS game might make an initial splash, but its sustainability is questionable given the constant flood of new titles. But freemium? That’s something The Simpsons hasn’t tried before.