Did Budweiser misfire with its anti-craft beer Super Bowl ad?

Budweiser’s budweiser super bowl adSuper Bowl commercial reuniting a lost puppy with its best friend, a member of the company’s iconic Clydesdale horse squad, might have melted hearts Sunday night, but the company’s other ad choice lit a fire under fans of craft beer.

The ad — entitled “Brewed the Hard Way” — seemingly mocked not only craft beer, but also the people who enjoy it, a move that proved to be both tone deaf and embarrassing for the company.

Read more at Fortune.com

Tapped In: 8 craft beers for your Super Bowl party

This Inside A JD Wetherspoon Plc Public HouseSunday’s match-up of the Seattle Seahawks and New England Patriots is more than the epic conclusion to the NFL season — it’s a great excuse to throw a party for friends. And if you’re hosting, you don’t want to screw it up.

Last year, Americans spent just shy of $536 million on beer during the Big Game, according to Nielsen. And as we get more selective about what we drink, it’s critical to have the right choices on hand. (Interesting side note: The Super Bowl is only the ninth most-popular “beer holiday” of the year.)

Budweiser may be all over the commercial breaks — with seven planned spots — but the savvy host will offer a good assortment of craft beers. Here are a few good options that will complement the game — but don’t have an alcohol content that’s so high you’ll miss the second half.

Read more at Fortune.com