Budweiser’s 
Super Bowl commercial reuniting a lost puppy with its best friend, a member of the company’s iconic Clydesdale horse squad, might have melted hearts Sunday night, but the company’s other ad choice lit a fire under fans of craft beer.
The ad — entitled “Brewed the Hard Way” — seemingly mocked not only craft beer, but also the people who enjoy it, a move that proved to be both tone deaf and embarrassing for the company.
Dish 
Network has made a name for itself in the cable and satellite industry with technology that lets customers completely skip commercials. For this weekend’s Super Bowl, though, it’s letting them skip the game.
The company has announced a new temporary feature called “Reverse AutoHop” that will let subscribers who record the game avoid all of the boring touchdowns and interceptions and focus on the real topic of Monday morning quarterbacks: The ads.
Chris Morris: Journalist 