Tag Archives: gamers

Video games gaining more time

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Core gamers are the lifeblood of the video game industry, buying more titles and playing more frequently than anyone else. They are the film world’s equivalent of the equivalent of the film world’s superfan, who visits the cinema multiple times each weekend. According to a study from the NPD Group, which also tracks retail sales of videogames, “extreme” gamers spend 48.5 hours per week playing games, while repping 4% of the total gamers in the U.S.

On the whole, U.S. gamers spend 13 hours per week playing games — 42 minutes more than last year. That’s still considerably less than the average American’s TV viewing habits, which clock in at 35 hours per week, according to Nielsen. But games are gaining.

Read more in Daily Variety

How dedicated is the core gamer?

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The term “core” gamer gets thrown around a lot in this industry. It’s an easy way to describe the enthusiast audience, but statistically differentiating an avid fan of games from a regular enthusiast has been a bit trickier. Now, a newly released study from the NPD Group is shedding more light on the term. 

According to the organization, which tracks retail sales of video games, ‘extreme’ gamers (their buzzword for core) spend 48.5 hours per week playing games. (Yup. More than two consecutive days per week.) The ‘core’ audience, it says, represents 4 percent of the total gamers in the U.S.

Read more at Variety’s The Cut Scene blog